If potential law firm clients don’t already have a solicitor the starting point for most people to get legal advice is the web. From the most minor legal issue to full-blown litigation you can find a law firm online.
If you’re what I would call a regional law firm, and excuse me if that’s the wrong term, and don’t want to compete with the marketing budgets of the big players or the online specific services that a lot of firms now offer, you’re going to have to take a more subtle approach.
Why Schema is so important
A very short post but oh so important for every business wanting to get ranked.
[Read more…] about Why Schema is so important
My SEO Tips for 2020
My SEO tips for 2020:
1. Technically optimise your website so you CAN be found on Google.
2. Optimise your content, always with searcher intent in mind, so you WILL be found on Google.
3. Optimise for Snippets – the best way is to put a little paragraph near the top of your piece of content that specifically answers your searchers’ query, and use Schema.
4. Mobile, Mobile, Mobile.
5. Natural Language Processing – write for the machines.
10 tips tips make your business email more efficient
Email is a wonderful thing, you could even argue that it’s the single biggest factor in the ubiquitousness of digital. It’s been around for eons, well, since 1972 actually, and it was invented by a guy called Ray Tomlinson, an ARPANet contractor. But it can be a little too ubiquitous, downright annoying in fact particularly when you’re trying to run a business or working in an environment where fast communication is important like a sales team or digital marketing team, when you need to talk to each other, partners, and stakeholders all the time.
[Read more…] about 10 tips tips make your business email more efficient
The Amazon Vendor/Seller Conundrum Explained and how to choose the right channel
Amazon operates a two-tier system that differentiates between the businesses that Amazon are supplied by, One called Vendors (typically brand owners), and the other called Sellers (typically resellers and retailers) that sell on Amazon Marketplace. In a nutshell, Vendors sell wholesale to Amazon who then retails on the Amazon websites, whilst Sellers sell under their own name in Amazon Marketplace.
[Read more…] about The Amazon Vendor/Seller Conundrum Explained and how to choose the right channel
Why you have to optimise your website for mobile SEO?
When you optimise your website for mobile SEO your chances of being found increase dramatically.
Smartphones are ubiquitous and in our pockets all the time. Gone are the days of waiting till you get back to the office, or home before doing that search.
It’s changed our lives: we go for coffee and converse, and the conversation is more often than not verified by Google. And then we need to arrange the rest of our lives (or that’s the way it seems) during the same conversation.
[Read more…] about Why you have to optimise your website for mobile SEO?