My SEO tips for 2020:
1. Technically optimise your website so you CAN be found on Google.
2. Optimise your content, always with searcher intent in mind, so you WILL be found on Google.
3. Optimise for Snippets – the best way is to put a little paragraph near the top of your piece of content that specifically answers your searchers’ query, and use Schema.
4. Mobile, Mobile, Mobile.
5. Natural Language Processing – write for the machines.