If potential law firm clients don’t already have a solicitor the starting point for most people to get legal advice is the web. From the most minor legal issue to full-blown litigation you can find a law firm online.
If you’re what I would call a regional law firm, and excuse me if that’s the wrong term, and don’t want to compete with the marketing budgets of the big players or the online specific services that a lot of firms now offer, you’re going to have to take a more subtle approach.
Why Schema is so important
A very short post but oh so important for every business wanting to get ranked.
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My SEO Tips for 2020
My SEO tips for 2020:
1. Technically optimise your website so you CAN be found on Google.
2. Optimise your content, always with searcher intent in mind, so you WILL be found on Google.
3. Optimise for Snippets – the best way is to put a little paragraph near the top of your piece of content that specifically answers your searchers’ query, and use Schema.
4. Mobile, Mobile, Mobile.
5. Natural Language Processing – write for the machines.
The Amazon Vendor/Seller Conundrum Explained and how to choose the right channel
Amazon operates a two-tier system that differentiates between the businesses that Amazon are supplied by, One called Vendors (typically brand owners), and the other called Sellers (typically resellers and retailers) that sell on Amazon Marketplace. In a nutshell, Vendors sell wholesale to Amazon who then retails on the Amazon websites, whilst Sellers sell under their own name in Amazon Marketplace.
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