A very short post but oh so important for every business wanting to get ranked.
Your webpages contain information as unstructured data, which is why search engines want schema, which contains the data from that webpage in a structured data format to make it easier for a search engine to understand what a page is about. 1/3— Bill Slawski ⚓ (@bill_slawski) February 13, 2020
SERPs have changed and plain old organic listings with no schema are slowly moving further and further down the page.
A good start is to check if your pages are schema optimised by clicking this link – http://bit.ly/2vvymEE