Our focus isn’t just about technical SEO stuff (although we do a lot of that), it’s also about getting real SEO results that transfer to your bottom line. After all, what’s the point in being on the front page of Google for the search phrase ‘Greek restaurant in Camden Town‘ (yummy) if no-one clicks on the link, and what’s the point of clicking on the link and not finding an easy way to talk to you?
It’s our job to make this happen.
It’s very important what search engines are doing, particularly Google, but it’s even more important what your audience is doing.
Too many SEO companies concentrate on ‘low hanging fruit’, like “we can get you ranking on the front page of Google for ‘Greek restaurants in Camden Town with floral decor'”. Do the search yourself, you’ll find plenty of Greek restaurants, but you won’t find any with floral decor.
We concentrate on discovering what your audience, and potential audience, are actually searching for, not what we think they’re searching for.
Working with you to identify who your audience is, we discover their true intentions and translate them into actionable search criteria that deliver real results.
Technical Audit & Optimisation
We have a simple statement that sums up this part of our work – If you can’t be found you won’t be found.
It’s a simple fact that if Google has trouble indexing your website you either won’t show in search results, or you’ll show for things you don’t want to on page 3 or 4 (desktop and mobile) and no-one will find you.
The object of our exercise is to analyse your website to ensure the search engines are able to effectively crawl, index and rank your web pages for maximum visibility.
We look at over 50 different indicators that may need adjustment to ensure Google, and your audience will find you.
Keyword and Keyphrase research and optimisation
In discussions with you, we decide on the keywords and phrases that you want to be found for. We then refresh and optimise your current content for those keywords and phrases. These can reflect your short, medium, and long term business and marketing goals.
Content Development and Creation
We help you plan and create new content to address both your business goals and the needs of your visitors. If the Google site crawler visits and there is never any new content it’ll soon get bored and find somewhere more interesting to visit. New people will be searching for your services with new questions that you need to provide answers for with ‘new’ content.
If you know what your competitors are doing you’ve got a good headstart.
This not only helps you utilise competitor SEO tactics but helps identify keyword gaps that you can fill. Lots of businesses want to rank on Google for popular keywords and phrases that will have massive search volume but you need to consider that less popular, more specific, keywords and phrases are going to get you better results.
Not “Greek Restaurants in London” rather ” Greek Restaurants in Camden Town with a garden”.
Conversion Rate Optimisation
When your content is optimised for your existing keywords and phrases, Google will find you and people searching for ‘Greek restaurant in Camden Town‘ (still yummy) will land on your relevant page.
To ensure they take the action you want them too – fill in a form, download a menu, or get a discount coupon you have to make sure the correct functionality is in place for them to do that easily.
Testing response rates will make sure you get it right.
It still seems the case that Google places influence on incoming links to your website to increase what it calls Page Rank, and not only links but where the links are from, and the Page Rank of those linking sites.
Incoming links are vital for good results on both desktop and mobile.
# if you’ve had your website for a few years you may have a lot of old articles, blog posts, and info pages that don’t feature in your current navigation. Scanning your website can find some real hidden gems with lots of backlinks that can be re-purposed with updated content and re-linking.
Monitoring & Evaluation
Monitoring and evaluation are key to getting good results as soon as possible (it’s a slow process anyway). We test everything, make subtle changes, and test it again until it’s working well. And then we start the process again for every keyword, keyphrase, and new piece of content.